3 Reasons to Encourage Your Team to Wear Branded Apparel

Marketing your business in this day and age can be tricky–in no small part because consumers are wary of companies with insincere or aggressive sales methods. That’s why word-of-mouth advertising is still the holy grail of marketing. In fact, a recent Nielsen study found that 92% of consumers trust recommendations made by friends and family above all other kinds of advertising.

3 Reasons to Encourage Your Team to Wear Branded Apparel

Branded apparel is an excellent method of spreading awareness of your brand, improving your relationship and strengthening your brand image. A well-designed branded apparel creates opportunity to pique interest in your brand and, subsequently, have a conversation about it. Here are three reasons to encourage your team to wear branded apparel:


1. It creates buzz about your company.

3 Reasons to Encourage Your Team to Wear Branded Apparel

If you have well-designed branded apparel with an interesting logo or witty slogan, people will approach you about your company instead of you pitching to them. The more people see your name on the branded apparel you wear, the wider your impact and more conversations about your company you can start. The easiest way to set a brand standard is to provide consistent, branded apparel for employees. Customers interact with your associates daily, so leverage the opportunity to set the branded apparel standard of your business.

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2. It makes an impression about your culture.

3 Reasons to Encourage Your Team to Wear Branded Apparel

While the company name and logo are the most important elements of branded apparel, the look and feel of branded apparel communicates an important message about your culture and identity. Branded apparel such as polo shirts might suggest your company’s culture is buttoned-up and professional, while a branded t-shirt promotes a more casual image. Selecting the right branded apparel for your next event, tradeshow or giveaway can be a daunting task. Bravo Apparel can help! We recognize the importance of diversity in workplace and have an almost limitless selection of branded apparel to choose from and help you identify the branded apparel that fits your target audience and stay within your budget.

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3. It creates camaraderie.

Branded apparel can make staff feel they are part of a team. Particularly at a corporate event or tradeshow, branded apparel unifies otherwise scattered members of your organization and put people first. For companies that uses many consultants or companies that have offices all over the country, branded apparel provides unity.

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3 Reasons to Encourage Your Team to Wear Branded Apparel

Remember to take into consideration the unique qualities of your employees when designing your branded apparel. Women might not wear a men’s polo shirt, whereas younger employees might prefer branded apparel such as t-shirt. Considering how inexpensive branded apparel is compared to other traditional forms of advertising, the ROI of branded apparel can be significant. In fact, more companies are investing in wearable than any other category of promotional products. Contact us today to see how Bravo Apparel can help you with your needs.