Promotional Products

Promotional Products

How to advertise your businesses with promotional products

Promotional products allow people to see your brand, associate your brand and recognize your brand. All these things are important as the more people who become aware of your brand – the better results you will see in business and sales.

What items should I use for Promotional Products?

A lot of the time it depends what your business actually is and what your budget is too. Both these things are likely to influence the type of promotional product you opt for. In general, most companies tend to opt for things such as:

• Stationary: notepads, pens, pencils, rulers, erasers
• Bags: could include purses
• Business items: business card holder, address book, laptop sleeve
• Desk Accessories: Mugs, Glass, Calendars

While these are the most common items – you really can be inventive with this. In fact, it is often the more inventive choices for promotional products that are the most successful.

Increased brand recognition

A goal for businesses, big and small, is often brand recognition. How can you make your brand not only stand out from the competition, but also remain in the minds of customers, both current and potential? One way is to get creative with your marketing. Promotional products are a simple tool that can help increase brand awareness for your small business; by customizing an item that a customer can use in his or her everyday life with your logo, for instance, you’re able to keep your small business top of mind.

Mass outreach at a low cost

With a tight budget, it can be difficult to choose exactly what marketing items make the most sense for your small business, and what items will give you the most “bang for your buck.” With a small price tag but large, lasting impact, promotional products are a great value for your investment. Keep this in mind: A simple giveaway is a great way to increase customer loyalty. If you own a storefront, including a fun takeaway with purchases is a nice way to say thanks!

Alternative business card

While business cards will always be an incredibly valuable business staple, promotional products are a fun, creative way to showcase your contact information. Instead of just leaving a potential customer with your business card, for example, consider leaving behind your business card AND another tangible, branded product. If you own a computer company, and just fixed someone’s machine, pass out your business card and a USB drive!

At Bravo Apparel, we have over 10,000 promotional products for you and your customers.